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3Line goes 'all in' for content with new mobile casino style

LONDON, UK, 10 SEPTEMBER 2007 3Line (, a leading eastern European mobile content provider, signed a deal with Spin3 (*, a leading full service mobile gaming solutions provider powered by Microgaming, the world's largest online gaming software provider, that will allow 3Line to offer their customers SpinFone, a unique suite of play-for-fun mobile casino-style games.

Using the SpinFone system, 3Line will boost its provision of mobile entertainment content which includes games, wallpaper, screen savers and music. By offering its customers firstly in Croatia and Slovenia and moving on to Bosnia and Serbia a branded interactive gaming experience by pay per download or via a weekly subscription package, 3Line's players will be able to play within a community of fellow gamers whilst they compete for unique prizes.

Spin3 supports one of the highest number of handset devices by a 'pure' mobile casino provider. In addition to a leading portfolio of games, Spin3 offers its clients strategic consultation that allows them to successfully operate a mobile gaming business.

Matej Rupret, CEO of 3Line, says: "Mobile users crave new and exciting content on their handsets. Mobile casino-style games will prove to be a hugely popular addition to 3Line's portfolio of games and entertainment applications. By teaming up with Spin3, we are well positioned to deliver a vibrant new experience to our mobile customers."

Matti Zinder, Head of Spin3, says: "This move allows 3Line to utilise Spin3's knowledge and experience to take a big step into the booming mobile gaming market. In Spin3, 3Line has one the most innovative and market driven mobile gaming solution partners around. This is more great news in a jackpot year for Spin3 which has seen an increase in our games portfolio and client base including leading brands such as Royal Vegas and 777Mobile.

"The SpinFone product not only represents additional content for 3Line's customers, it also delivers an additional revenue stream for 3Line and establishes an effective marketing channel to its customers."
* - Spin3 is a division of Spiral Solutions Ltd.

About 3Line (
3Line, with its recognized brands Mobile Caffe, Kitio and iSpace, is a leading mobile entertainment service provider in the Adriatic region (Slovenia, Croatia and others). The comprehensive offering of the company includes among others: content acquisition, content distribution, local operators connectivity, bulk SMS for third parties, media buying, XML portals for next generation transmission and broadcast for TV stations, daily newspapers, print magazines and other media as a white labelled solutions.

About Spin3 (
Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world's leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.

About Microgaming (
Since the company developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique 'partnership' approach to working with operators; Microgaming powers 120 of the world's most profitable casino sites, delivering over 300 games. The Microgaming Progressive Jackpot Network is the world's largest progressive and has paid out a record $225m plus in the last four years.

Microgaming software also powers the world's leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, the Microgaming Poker Network ensures players will always find an active table, as well as the hottest action.

As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.

Spin3 Press Contact
Nelson Bostock Communications
Lisa O'Connor or Laura Imregi
Tel: +44 20 7229 44005

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In Quotes
The fact that Spin3 can take an existing casino game with its numerous followers and fans and adapt it for use on a mobile phone or other wireless device has allowed us to open our business to consumers in new markets and offer an even more convenient gaming experience to our players.
David Briggs
Ladbrokes eGaming

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